Social Media Idea / Interactive Application

An interactive application would be well suited to target the audience of young male drivers. This generation have been accustomed to digital technologies throughout their lives and are spending hours a day browsing through their news feed. So, this media channel will be a great platform for them to stumble upon. I will create a video that quotes do not touch the phone, intriguing them to touch the phone behind the play button to discover what the video is about. Once the play button is clicked the inverted reverspective view of the driver would demonstrate how using your phone distracts their attention off of the road, with the indication of a child stood in the middle of the road that they could hit.

Another interesting approach through the channel of social media. A lot of images on social media are now becoming 3D interactive applications. Using a special camera to move around an object or environment and allowing the capacity to export into social media for the world to observe and enjoy. This technique could be transferred into my road safety idea. By scrolling up to the phone and being unable to see the reverspective road and child, demonstrating the danger of this action.

These are methods of communication that I will look to create. I think maybe the video channel for social media would be the route I could manipulate into an advert appeal. I am not exactly too sure about how to create a 360 object image that you can interact with on social media. But, I will research how it is done and discover if I have the equipment and capability to do so.

Reverspective Visual Ideas

For the reverspective visual content, I could take either photographs in a similar grid structure to the reverspective template, or I could illustrate the scene of a road. Above, I have collated images that have been taken is a similar grid system that could possibly match my reverspective template. All of which, are in a built environment and express the type of scene I want to recreate, whether it be illustrated of photographed. I feel the application of a photograph would be most suited to create a greater impact, as it brings a real world aspect into the design and makes people think this way.

Here I have created a rough idea of how I imagine my reverspective display to appear. I have used Photoshop to create the scene using transform tools such as, perspective, scale and skew tools. This is where I came across my first indication of a problem. The photograph that I take will have to be in perfect line to the grid structure of the reverspective. If the buildings rise above the upper diagonal lines the buildings will flow over onto the upper surface of the reverspective. It is less of an issue if the sky falls into the side surfaces of the reverspective, as there is less visual detail that would effect the reverspective illusion.

To further communicate my idea, I have demonstrated the reverspective change of the road as you move up to the phone with the mock scene with my manipulated image of a city street. Because the reverspective design is the structure of a pyramid, when the audience moves above the pyramid they will not be able to see the other side of the 3D shape, where the road will be. This is the message I intend to communicate, I just need to fit visual content into this display to create a though provoking impact upon the viewer.

Creative Poster Inspiration / Think Project

I have found and collated posters that think out of the box and strive away from conventional 2D. These posters come into our world and connect with us in a unique and memorable. I will use the idea behind these posters to engage and audience, the more memorable the visual display is the more chance the audience will retain the information. Whether the audience likes the communicated message or not, designs like this make the audience remember and retain. If the design makes the audience retain the information intended, it is doing its job.

ANAR Foundation have created a very clever design that alters with perspective. It is a poster design with a face of a child that appears like a normal, healthy child at the average height of an adult, 1.75m. However, from a child's perspective, the poster is viewed from a different angle and the image of the child appears bruised and beaten. The intention of the poster is to communicate a message to children away form the adult, abuser, they are with, telling them how they can seek help with a number to dial and a message to advise against prolonging the agony. The way this effect is created is through a lenticular effect.

A lenticular print is small bumps or spikes on the surface, allowing the image to reveal different effects from two different perspectives. It is similar to the reverspective design used by Patrick Hughes, in terms of the balance between perspective and illusion. This is how the ANAR Foundation create the design to communicate to a children who may be mistreated and need some form of help and guidance, with the hidden message seen from a low view away from their adult abuser.



With this kind of mindset I want to create a poster with an interactive message. Using my reverspective idea, I can communicate the danger of using a mobile phone while driving and how looking at your phone alters the perspective of how you see the road. I could do this by engaging the viewer to interact with a phone gesture situated above the design in the poster. The change in perspective by moving up to the phone above the design would alter and restrict the view of the road seen in reverspective. This would be a clever way to demonstrate the danger of mobile phone use when behind the wheel. I could create more of an impact by creating a child character on the road to communicate the horrific consequences that may arise in this situation.

Patrick Hughes / Reverse Perspective / Think Project Inspiration

Patrick Hughes is an English contemporary artist. I had seen his work when I visited the flowers gallery and I was memorised by the illusive design, that came to life. He creates a world that is solidified into perspective, by precisely sculpturing wooden lumps of space that come out towards you and brings his work to life as you move around the design. The whole idea behind his work is inspired by the optics and perspective. I could relate this to the Think road safety campaign brief and communicate how our optics and perspective are inhibited, with factors such as alcohol, mobile phones, drugs, road or weather conditions, that affect our concentration and reaction when driving.


I could incorporate this technique into a visual display of a road and create processes and scenarios to engage the audience and demonstrate the consequences of using a phone, alcohol and drugs while driving. This effect could be transferred into a poster, social media interactions, a video and a physical display to interact with in real world.

I could create the template with cardboard. The cardboard would have to be of good quality, otherwise the design outcome will have a tacky template to work with and ruining the overall impact. I have found some examples to show how It can be done to communicate my creation process. I would place digital prints over the pyramid template that have been precisely measured and coordinated into perspective to match the dimensions of the pyramid template. However, I will be on the lookout for objects or other things in shops that are in the shape of a pyramid and have the capacity to work with for my Think Road safety project.

After Effects / Sarah Nasteruk / Process and Production 2 / Rotoscoping

Rotoscoping was the learning theme of today. We initially paired up with friends and recorded videos of us moving, creating what ever action we wanted to work with in After Effects. I walked into the room and pointed, as a bit of fun. I though this would work well to enter a scene in my video.

After we was satisfied with our footage, we exported it into After Effects and began to mask over our moving figures with the pen tool. We created a composition 1 second long and worked with 1 second of action footage we liked the most. For every frame of the 1 second footage we traced and used the time-frame key to follow a trace path until the footage tracing was complete. Once we had completed the mask we created a new composition and placed our masked 1 second moving action into it to see the effect we had just done. This was an amazing new technique that I wanted to learn, I have seen this done before and wanted to know how to do it my self. I can create a lot of cool things with this technique in the future.

Once we had our masked layer in the new composition we learnt how you can extend, shorten, loop, freeze and more with our masked footage, by using the time remapping tool. Using this tool it helped me extend the length of my footage, during my pointing action. It is fairly simple to get used to, it is like everything else in after effects and knowing how the effect works with the time-frame keys to create a programmed path.

Rotoscoping / After Effects / Practice from Charlie Hamnett on Vimeo.

For my first rotoscoped motion graphic, I wanted to create the effect of an explosion as I entered the room as a funny clip. This was inspired by 'how I met your mother' and how Barney had explosions all over his video resume. I created a movement path of two rectangles to create the impression of doors opening, to reveal me entering the room and pointing. The explosion I created with filter tools from a video sample from YouTube. This created a funny effect as if I own the place when I enter it.

Rotoscoping / After Effects (extra) from Charlie Hamnett on Vimeo.

Moving forward, I used this effect with a bit of a build up before the big reveal. I created more traced masks from my original footage. I traced my pointing hand and feet to create more scenes for my graphic, again using the pen tool frame by frame with the application of the time-frame key to create a motion path for the trace to follow. As my hand looks like it is clicking, when by itself, I created a pop effect to illustrate the indication of a click. To create this pop effect I used the pen tool to draw a line, trace path tool and applied an easy easy smooth motion to the pop. I used many patterned backgrounds to create an energetic environment to go with the up beat soundtrack I used for the graphic. Also, I created effects to these new motion mask. With my pattern images and solid layers I used the alpha matte filter to filter the colour or pattern into my traced subjects, creating an appealing display of colours in motion.


Rotoscoping / After Effects from Charlie Hamnett on Vimeo.

Finally, I have created a motion graphic without using the explosion. The explosion can look a little cheesy if I was going to show the video to people who I didn't know so well. With this in mind, I created a more graphic effect to Illustrate an impact as I enter the room. I used more easy ease motion paths with the pen tool and trace path to create energetic lines. Plus, I pulsated shapes in time to the music, using audio frames and linking the shape layers scale key to the audio and using a little code to scale the pulsations to a desired range, to create a 'boom' impression. I also added a few transitions, such as the radial scale transition and the grid transition seen in the video. This helped to communicate the heavy impact as I walk through the doors.

To conclude, I had a great time creating this video, once again learning a hell of a lot of new techniques. I enjoy after effects the more and more I get to know about it and will defiantly create more graphics like this in the future with the skills I have learnt in this process and production.

Extra Rotoscoped Work
(Skills learnt and applied To My Hyper-reality Project)

Wall Graffiti / Animated Character / Rotoscoping / Me from Charlie Hamnett on Vimeo.

Rotoscoped Funny Football Video from Charlie Hamnett on Vimeo.

Polina Zioga / Essay Introduction / 18th Nov

In this seminar I was introduced to the second year essay and visual appendix. I am required to write a 2500 word essay that addresses a set of histories, theories or technologies which informs my own practice and my course specific research question.

I learnt how I should structure my essay. First of all, include my title to clearly outline and focus the essay topic. Then below, place 5 key words that communicate and depict what the essay is about in a very short manner. Leading to the 150 word abstract that clearly summarises the essays arguments and position. Moving on to the body of the essay, we start with an introduction. The introduction needs to outline the main arguments and materials presented and establishes the structure of the essay. The essay body should communicate a logical and well supported argument, supported by a litterateur review to reinforce the message intended. To end the essay argument, create a conclusion which reaffirms the main argument and identifies further questions, plus plans for related future work.

In addition, it was also explained to me what is expected for the visual appendix. I need to create an A2 poster that communicates the argument of my essay. The poster needs to include my name and course, the title of my essay and my 150 word visual appendix to address the audience about my research poster. This will be part of my research focused exhibition at the end of term two. It is concerned with representing a visual summary of my essay at a glance.

At the end of term two, I will need a 750 word start to the essay to show and submit. I will get feedback upon this to see if I am hitting the correct criteria and to push me in the right direction to get a better grade. This process is a good way of learning and helps prepare me for future essays and generates a greater understanding of what is expected as research.

Process and Production / Nick Deakin / typography posters

In this process and production workshop, I was given a series of typographic alphabets in different fonts that I had to cut out and rearrange to spell three of five sentences provided.  This was to develop my typographic poster skills by arranging the type loosely to find unique compositions that express language differently and then finalising the outcome by sticking the loose, cut out, type in a composition that satisfies and communicates the message in the best way.

I took a photograph of the whole of my groups playful typography posters, showing an array of ideology and the idea behind what we was learning from this process and production session. A lot of the phrases was based around the recent election of Donald Trump as president.

For my first typographic poster I chose the phrase 'Trump elected president'. I arranged the type in a form that was deterioration to express the beliefs of a large sum of the American public in their trust in Trump to run their country. The type starts off level and in formation, however in the next word below the type begins to deteriorate and fall our of formation, communicating a crumbling nation over time under the hands of Trump.

My second poster is another phrase that reflects the election of Donald Trump, quoting 'make America great again'. I arranged type in this message in a clever way to link each word together, almost like a game of scrabble. The idea behind this is to create a message with the level words that communicates trump will make america great gain and not as a nation towards other nations, so not again, only for personal benefit as a nation.

The third and final poster that I constructed with the type provided, I constructed the phrase Brexit plus plus plus'. I cut out the type and arranged in a normal fashion, however I rotated the x in the word Brexit and cut out two other more of the letter x to create the impression of 'plus plus plus', like so '+ + +', arranged horizontally. This created a nice and simple composition the the poster. Now, I have three finished posters I will scan these into Photoshop and illustrator to manipulate and take further and have fun with it.