Creative Poster Inspiration / Think Project

I have found and collated posters that think out of the box and strive away from conventional 2D. These posters come into our world and connect with us in a unique and memorable. I will use the idea behind these posters to engage and audience, the more memorable the visual display is the more chance the audience will retain the information. Whether the audience likes the communicated message or not, designs like this make the audience remember and retain. If the design makes the audience retain the information intended, it is doing its job.

ANAR Foundation have created a very clever design that alters with perspective. It is a poster design with a face of a child that appears like a normal, healthy child at the average height of an adult, 1.75m. However, from a child's perspective, the poster is viewed from a different angle and the image of the child appears bruised and beaten. The intention of the poster is to communicate a message to children away form the adult, abuser, they are with, telling them how they can seek help with a number to dial and a message to advise against prolonging the agony. The way this effect is created is through a lenticular effect.

A lenticular print is small bumps or spikes on the surface, allowing the image to reveal different effects from two different perspectives. It is similar to the reverspective design used by Patrick Hughes, in terms of the balance between perspective and illusion. This is how the ANAR Foundation create the design to communicate to a children who may be mistreated and need some form of help and guidance, with the hidden message seen from a low view away from their adult abuser.



With this kind of mindset I want to create a poster with an interactive message. Using my reverspective idea, I can communicate the danger of using a mobile phone while driving and how looking at your phone alters the perspective of how you see the road. I could do this by engaging the viewer to interact with a phone gesture situated above the design in the poster. The change in perspective by moving up to the phone above the design would alter and restrict the view of the road seen in reverspective. This would be a clever way to demonstrate the danger of mobile phone use when behind the wheel. I could create more of an impact by creating a child character on the road to communicate the horrific consequences that may arise in this situation.