Live brief Ideas \ YCN & RSA

Cornetto Idea / Mood Board

Cornetto seeks to indulge into the nature of love struck teens and encourages them to share this desire through the simple offering of a Cornetto. Dating apps are currently huge in the world of teenagers, I feel linking this notion to the purchase of a Cornetto will target their desires and encourage their willingness to buy and share a Cornetto.

After the purchase of a Cornetto, a code is revealed inside the wrapper. This code will be dependant of the flavour and will give you an online token to use in the app. The token will give you 20 swipes on the dating app, to all other people who also purchased the same flavour. In the app their are groups of different flavours, you can only get access to a flavour group if you buy a Cornetto of that flavour and enter in the code. In addition, the perimeters of finding a match is up to the app user. He or she has a choice of what distance they are willing to travel to meet their Cornetto match.


Think Idea / Mood Board

Think, want a conceptualised design to raise awareness for young men, communicating the dangers of drink driving, drug driving, using a mobile phone while driving and dangerous driving on country roads. I have the Idea to crate a physical design that will demonstrate an awareness message in real world and the capacity to transition into posters and social media channels, such as, short videos and interactive on screen applications. These will appear and intrigue when scrolling down news feeds.

In the style of Patrick Hughes I could create a reverse perspective illusion to create a scene that will move as you move around it. So, for example, I will create the scene of a road in reverse perspective to create a real world application for the viewer to interact with, as if they are in the drivers seat. I will create different scenarios for each reverse perspective illusion. For one, I could place a phone above the reverse perspective scene of a street and when you move above the scene the road will disappear. This will demonstrate the restricted vision of the road when using your phone, giving the viewer an indication of the danger.



Learning of Life / Mood Board (RSA)

This brief wants a design that encourages people to continue to learn throughout their lives if they are to seize and prepare for these new emerging jobs. Technology is ever improving creating new jobs and automating older jobs, people need to be educationally prepared for the modern movement of jobs. I need to create an A3 poster to communicate this notion.

I intend to create a 2D poster with a 3D aspect. This will relate to the notion that the world is no longer 2D. I will use the reverse perspective technique of Patrick Hughes to create this 3D aspect and will protrude through one of three classic research icons, a magnifying glass, binoculars or reading glasses. In the reverse perspective technique, I will include modern technological icons exuding forward from some form of expression of a technological world. Demonstrating in an illusive way that the world has a whole new scope.