Above, I have visually communicated how the reverspective illusion will work. Take a step back and the viewer will see the whole perspective of the design, however engaging with the phone and moving closer to the 3D design the viewers perspective of the poster will change and no longer be able to see the road. This will visually demonstrate to the public the danger of using your mobile phone and how it takes your eyes off of the road, leading to horrific consequences.
As you can see, the person further away from the poster gets a full perspective of the illusion, but when closer only sees the upper half of the reverspective and can no longer see the bottom half, most importantly the road. I would situate the posters in car parks, city centres and other places where there will be a high influx of drivers. To get the viewer to move closer to the design, I could write above the phone quoting, 'what does the phone say'. In the phone I could write in a small scale, so the viewer has to com closer, 'can you see the road'. In which they cant, because they are engaging with the phone distracting their attention off of the road. This would hopefully create an impact upon the viewer.
To end this post, I have embedded another reverspective visual example to reinforce my idea.
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