Reverspective Construction & Measurements

Measurements to construct the reverspective. These are the sides to my reverspective that I have measured in photoshop to print and construct physically. The sides have to be longer vertically, for the up and down view angles and longer horizontaly, for the right to left view. By doing this, when fitted into the design the poster will lift to create the reverspective illusion. I did this using the horizontal and vertical transform tools.

Development 2 / Think poster

Moving forward, I have bagan to experiment with composition and content to create the most appropriate and effective design. I wanted to create the impression of a drivers perspective looking through the windscreen, so I was playing around with content that could communicate this aspect. I came up with the idea to include the steering wheel to convey a drivers view and later came up with the idea to illustrate a simple, non distractive, impression of a dashboard. Along side this I needed to communicte a message to guide the viewer to read the text in the phone, plus I need to include my slogan to raise the awarness of the danger of intercting with your phone while driving.

Now, I will move forward with this design as further development to construct physically. I will print the poster to manipulate and construct into a reverspective design. I will measure, cut, connect and lift the poster three dinensionally to create the illusion. I have illustrated the dashboard at the lower parts of the design, reflecting the drivers perspective. The logo is situated at the botton left of the design fitted in to the glove box, to inprove the overall composition. All of the informative information is placed at the top of the design where the phone is situated. This is to guide the viewer to this area of the poster, in order to direct the illusion of the dissapearing road.

Development 2 / Character / Think!

Think Character

I have created a character for my 'Think' campaign to act as the focal point to my communicative message. My character will be situated on the lower reverspective, the road scene and will work alongside the gesture of the mobile phone to complete the reverspective illusive communication.
The phone is situated above the reverspective and will contain a message in small scale to draw the viewer in to read it. When the viewer is up close they will be unable to see the character in the lower reverspective and this will crete an impact and scratch the conscience of the viewer, as they could not see the child while interacting with the phone and the consequence could be horrific in a similar real life situation. This will hopefully make the viewer question their behaviour on the road.

Think Previous Posters / + Poster inspiration

I have gathered previous 'Think!' posters to investigate the composition, content and message. All of the posters have powerful imagery that play with the conscience of the viewer and make them think about their driving, waking drivers up emotionally and physically behind the wheel. The posters use knowledge to warn road users in advance. This message is communicated in a horrifying and stimulating way to challenge people to think about their own behaviour and question themselves. Although, the designs brutally communicate powerful messages, the manner they are carried out is caring. It is caring, because it has your best interests at heart and the aim is to advise, protect and prevent you from danger, keeping you safe.

The composition of the Think posters communicate powerful messages through large images at the centre of the poster, being the focal point to engage the viewer towards the design. Each present the scenario of death or fatal injuries and suggest how it impacts their life and others around. No bright colours are used, a lot of the content is photographed. Think will use photograph footage to create the sense of a real world application, this is something to consider for my outcome. The more digitised outcomes are also used and seem to demonstrate a story that explains a negative impact the incident has had on their lives. Creating the sense of hearing the voice of your conscience, usually through powerful typography or audio narration, in either animations or posters.

Further Inspiration Found Along the Way

As I am intrigued around the idea of illusion and misperception for my 'Think!' campaign, these designs above caught my eye and gave me an idea for a 2D poster. Both posters are composed in a way that made me think of an emerging headlight of a car in a gloomy night, due to the white circumfrance against the dark backgrounds.

I like the idea of the skull illusion on the left, with two ladies dining and conversing and connecting this to the indication of an emerging headlight of a car. To me, it creates the sense of death waking in the presence of an uncontrolled car and communicates the unseen aspect of the two ladies seemingly enjoying their evening. This would be a good way to illustrate a story of how the car approaches uncontrollably towards the women dining in a restaurant, with the scull connecting the sense of death awakening, next to the scene of the ladies and the headlights of the car. Before the car crashes into the restaurant and kills the innocent victims. I imagine the idea to be what you would see in the build up to the 'Final Destination' deaths, almost like you are envisaging a death before it happens.

My idea for the design on the right also communicates a similar story, envisaging a death before it happens. But, in this case the monster in the design can represent the car and communicate the danger of the fearsome vehicle when uncontrolled. In the headlight of the car, shadows of the two children enjoying themselves communicates a different scene, to tell a story as the car approaches. With this idea, it would be necessary to create a background story for the young victims to engage the audience to create a more significant fall to the concluding message in the design.

Poster Development 1 / Think!

I have developed upon my idea of a poster in reverspective. I have began to arrange communicative elements to express the message and how the visual demonstration the reverspective effect offers. Using a phone at the top of the design, I tell the viewer to read the message within the phone. The message typed in the phone is purposely in a small scale, to engage the viewer to move close to the design to read it. This is when the illusion of the reverspective display takes effect. As, the viewer is up close to the phone in the design, they will no longer be able to see the road in the 3D reverspective. This demonstrates the distraction of using a mobile phone while driving and notifies the serious and frightening consequences that can happen.

To further communicate my idea, I have created a visual demonstration from the viewers perspective. I have established the angle a viewer would see up close the the poster, reading the message in the mobile phone. From this perspective, the viewer will not be able to see the road beneath the reverspective and will not see the child in the middle of the road.

For the message within the phone. It would be a good idea to take a screenshot of a typed message in my phone, creating a real effect to the poster. I have experimented with this idea and I feel it help reinforce the communicative nature. I typed different words and phrases that I could possibly use, I think the most effective message would be, 'Think!, can you see the road'. From this point the viewer will try to look down at the poster and realise they can no longer see the road and create a sense of shock that will stick with them. Now, with this unique sense of engagement they viewers will more likely retain the information.

Video Media Channel / Think Project

I can get the reverspective effect to work in video by applying the same effect as what would happen in physical form. A step back from the poster, the camera will have a full perspective and see the whole image of the road. Up close however, I would position the camera at eye level of the average person and would only see the top half of the reverspective and not the most important part, the road.

To create this effect, I could move the camera steadily towards the design at eye level to walk the viewer through the illusion of the design. The view is as if the audience are the driver of the car and by moving closer to the phone, the video demonstrates the distracting aspect of using a phone while driving. I could see this advertised on TV with the aspect of public reaction to the poster on city streets, observing the intrigue it may have upon them. I will look to create a short advert, demonstrating the process and to reinforce the application of my posters.

Poster Idea / 2D + 3D aspect / Think Project

Above, I have visually communicated how the reverspective illusion will work. Take a step back and the viewer will see the whole perspective of the design, however engaging with the phone and moving closer to the 3D design the viewers perspective of the poster will change and no longer be able to see the road. This will visually demonstrate to the public the danger of using your mobile phone and how it takes your eyes off of the road, leading to horrific consequences.

As you can see, the person further away from the poster gets a full perspective of the illusion, but when closer only sees the upper half of the reverspective and can no longer see the bottom half, most importantly the road. I would situate the posters in car parks, city centres and other places where there will be a high influx of drivers. To get the viewer to move closer to the design, I could write above the phone quoting, 'what does the phone say'. In the phone I could write in a small scale, so the viewer has to com closer, 'can you see the road'. In which they cant, because they are engaging with the phone distracting their attention off of the road. This would hopefully create an impact upon the viewer.



To end this post, I have embedded another reverspective visual example to reinforce my idea.