I have created a character for my 'Think' campaign to act as the focal point to my communicative message. My character will be situated on the lower reverspective, the road scene and will work alongside the gesture of the mobile phone to complete the reverspective illusive communication.
The phone is situated above the reverspective and will contain a message in small scale to draw the viewer in to read it. When the viewer is up close they will be unable to see the character in the lower reverspective and this will crete an impact and scratch the conscience of the viewer, as they could not see the child while interacting with the phone and the consequence could be horrific in a similar real life situation. This will hopefully make the viewer question their behaviour on the road.
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