Think Previous Posters / + Poster inspiration

I have gathered previous 'Think!' posters to investigate the composition, content and message. All of the posters have powerful imagery that play with the conscience of the viewer and make them think about their driving, waking drivers up emotionally and physically behind the wheel. The posters use knowledge to warn road users in advance. This message is communicated in a horrifying and stimulating way to challenge people to think about their own behaviour and question themselves. Although, the designs brutally communicate powerful messages, the manner they are carried out is caring. It is caring, because it has your best interests at heart and the aim is to advise, protect and prevent you from danger, keeping you safe.

The composition of the Think posters communicate powerful messages through large images at the centre of the poster, being the focal point to engage the viewer towards the design. Each present the scenario of death or fatal injuries and suggest how it impacts their life and others around. No bright colours are used, a lot of the content is photographed. Think will use photograph footage to create the sense of a real world application, this is something to consider for my outcome. The more digitised outcomes are also used and seem to demonstrate a story that explains a negative impact the incident has had on their lives. Creating the sense of hearing the voice of your conscience, usually through powerful typography or audio narration, in either animations or posters.

Further Inspiration Found Along the Way

As I am intrigued around the idea of illusion and misperception for my 'Think!' campaign, these designs above caught my eye and gave me an idea for a 2D poster. Both posters are composed in a way that made me think of an emerging headlight of a car in a gloomy night, due to the white circumfrance against the dark backgrounds.

I like the idea of the skull illusion on the left, with two ladies dining and conversing and connecting this to the indication of an emerging headlight of a car. To me, it creates the sense of death waking in the presence of an uncontrolled car and communicates the unseen aspect of the two ladies seemingly enjoying their evening. This would be a good way to illustrate a story of how the car approaches uncontrollably towards the women dining in a restaurant, with the scull connecting the sense of death awakening, next to the scene of the ladies and the headlights of the car. Before the car crashes into the restaurant and kills the innocent victims. I imagine the idea to be what you would see in the build up to the 'Final Destination' deaths, almost like you are envisaging a death before it happens.

My idea for the design on the right also communicates a similar story, envisaging a death before it happens. But, in this case the monster in the design can represent the car and communicate the danger of the fearsome vehicle when uncontrolled. In the headlight of the car, shadows of the two children enjoying themselves communicates a different scene, to tell a story as the car approaches. With this idea, it would be necessary to create a background story for the young victims to engage the audience to create a more significant fall to the concluding message in the design.