Think / Interactive Applications / Reverspective

Think / Interactive app / Mobile use while driving / Smart phone / Social media / from Charlie Hamnett on Vimeo.

Updated Interactive Application / Digital Poster / Drink Driving / Think from Charlie Hamnett on Vimeo.

A new and rising media channel on social media is the 360 view around an object. This allows the capacity to view the poster from different virtual angles through the screen of a phone. Smart phones have special motion sensors installed into them now and when you twist your phone in any 360 axis to view a special 360 photo, you can view the whole object or scene.

With this in mind, I could inform an idea that can be carried out to communicate the danger awareness posters. I could inform the viewer to tilt the phone in a certain direction and quiz them what they see. After, tilting it in the provided direction, they will not be able to see the road and fulfilling the communication.

Here I have created a communication that can be published into social media. As all smart phones are touch screen, certain applications allow the capacity to scroll around photographs to view a scene from different angles.

This would be a good way to carry out the danger awareness perspective communication. An inverted look theory can be applied and I could tell the viewer to drag the beer pint towards the eye at the bottom of the screen. When the finger scrolls down the screen the perspective of the road will change and the child will disappear. communicating the restricted view a driver would have when under the intoxication of alcohol.

Digital application for mobile phone use while driving, danger awareness. creating a communication that can be published into social media. All smart phones are touch screen, allowing certain applications a capacity to scroll around photographs to view a scene from different angles.

This is a good way to carry out the mobile phone danger awareness perspective communication. An inverted look theory can be applied and I could tell the viewer to drag the smart phone towards the eye at the bottom of the screen. Similar to before, when the finger scrolls down the screen the perspective of the road will change and the child will disappear. communicating the restricted view a driver would have when using their phone and driving.

Final Posters / Digital Format

Digital Poster Creation / Using a phone while driving from Charlie Hamnett on Vimeo.


Digital Poster Creation / Drink Driving Awareness from Charlie Hamnett on Vimeo.

Virtual posters to transfer into digital applications. I have created the reverspective posters digitally in After Effects 3D space. These will serve as a good platform to place into videos and mobile, social media channels for viewers to interact with. Now, I will demonstrate how these posters can be transferred into social media across different media channels. This will be a unique way to target younger generation of drivers, as a platform for them to interact with.


// UPDATED POSTER / DRINK DRIVING

Updated / Digital Poster / Drink Driving / Think One from Charlie Hamnett on Vimeo.

Updated / Digital Poster / Drink Driving / Think from Charlie Hamnett on Vimeo.

Above I have improved the drink driving poster. I have added a transparent reverspective structure over the original design, creating an enhanced double vision effect. As you move around the poster the transparent reverspective will move as you do, but the viewer will be able to see through the structure and notice the still scene of the road beneath. This effect creates an effective communication of how alcohol effects our eyes and the extreme dangers when driving intoxicated. This new effect can work for both physical and digital media channels.

Final Physical Reverspective Poster / Drink Driving

Again, after learning what went right and wrong from my previous poster experimentation, I was able to put my knowledge to the task to create the best reverspective design with the resources I had. Using card and tape that I carefully cut and measured to assemble the design and complete the visual communication.


Updated / Refined / Physical poster / Think from Charlie Hamnett on Vimeo.

Here I have recorded the visual display of the reverspective  alcohol poster design, to give a clearer idea that it works. This poster also moves as you move around it. The intention is to communicate the dangerous restricted view of the driver while intoxicated with alcohol when behind the wheel.

I have again organised a visual hierarchy to guide the viewers eyes.Initially the viewer will notice the poster as a whole, then they will read the message at the top of the poster informing ‘Think! Don't Drink’, with the image of a beer pint. From the position of the beer pint a viewer will not be able to see the whole perspective of the road.

Final Physical Poster Design / Mobile Phone Use

After learning what went right and wrong from my previous poster experimentation, I was able to put my knowledge to the task to create the best reverspective design with the resources I had. I used card tape that I carefully cut and measured to assemble the design. All in all, the design works. When the poster is situated at waist height, as you approach the poster you notice the the child disappear. Due to your point of view situated above the reverspective, when at a certain distance away. At this point the viewer will investigate the poster and will be intrigued by the reverspective effect, noticing the child and the perspective change when looking at the phone in the poster.


Updated / Refined / Physical poster / Think from Charlie Hamnett on Vimeo.

Here I have recorded the visual display of the reverspective design, to give a clearer idea of how it works. As you can see, the poster moves as you move around it. The intention is to communicate the dangerous restricted view of the driver when using their phone while driving. When the viewer is situated above the reverspective display they will be unable to see the whole perspective of the road. This reflects the view of a driver when using their mobile phone.

I have organised a visual hierarchy to guide the viewers eyes. they will initially notice the poster as a whole, then they will read the message guiding them to read the small scale message in the phone. To read this small scale message in the phone they will have to position them self in a place where they can read it. From this position they will notice they cant see the whole perspective of the road.

Polina Zioga / The Abstract / Seminar #9

Today was learning about how to write an abstract for our essays. We was given an example of an abstract and we dissected it to pull out important structural information that I need to include in my own essay abstract. In the abstract we was set a task to highlight the main terms and concepts, background information, research question and how the author attempts to answer the question.

What are the main terms and concepts?
The main terms and concepts are defined in the essay keywords, visual communication, advertising, design basics, visual hierarchy and mind motion. Plus, the author also notes in the first sentence of the abstract, effective communication and visual recognition. These are all of the terms and concepts.

What background information is provided?
After the first sentence where the author outlined their essay terms and concepts, they follow with a background information to help paint a picture of the essay content.
'Designers of advertisements have always been trying to organise the visual hierarchy throughout their advertising designs to aid the eye to recognise information in the desired order, to achieve the ultimate goals of clear perception and effectively delivering the advertising messages.'

What do you think is the research question?
The author cleverly states their research question in amongst a body of text. 'Many assumptions and questions usually rise on how to create effective hierarchy throughout advertising campaigns and lead the eye and mind of the viewer in the most favourable way.' Basically, within this body of text he states the research question and explains this is what they are going to investigate and explore.

How do you think the author attempts to answer the question?
The author states their essay intentions at the end of the abstract. 'It explores the theory behind it, and how the very principles can be used to put these concepts into practice. The paper demonstrates some advertising samples applying visual hierarchy and mind motion in a representation of applying the basics and discussing the results.'

To conclude this seminar, I feel more confident in approaching a essay abstract now, after dissecting a good example to learn what I need to include. Over the Christmas break, I will begin to work on my essay and use these seminar session blog posts to help me in the process.

Key Words and Literature / Polina Zioga

Today we investigated how to apply keywords and literature review within our essay. First of all Polina outlined keyword strategies to help with research and to correctly define our essay topic. She explained, to help pick key words we need to pull out the words that indicate the main concepts of our topic and to brainstorm alternative keywords that a relatable author might have used. Also, to consider database keywords that relate to my topic that can be used to find books in the library database, this will help for research purposes.

After, we looked at the structure of a literature review. To start with, I must outline our topic. Then I need to provide definitions and basic historical framework to create a platform for my next step, presenting main ideas, writings and practices. Leading to the last stage, presenting my research question, what is it I want to focus on and find out.

What the literature review does. The literature review will show my knowledge of the origins, definitions and vocabulary of my chosen topic. It will explain my knowledge and understanding of the main ideas, writings and practices on my topic, show a variety of approaches and opinions in my topic. It creates an understanding and significance of the ideas, writings and practices I express in my essay. Plus, it enables the ability to identify areas of interest, but also areas that might be neglected. All of this will show how your research question will fit in and why you want to follow the particular research.

How to find main works for literature review research. Going to the library and using my keywords to find sources of research in the library database is one way. It will help to find any form of text, work or item that has had an important effect or development in the field of my chosen topic. There are different types of literature that I can obtain from the library, books, articles, catalogues, artefacts,
websites etc. All of these can contribute effectively towards my essay. However, I need to bare in mind that I need to gather research from three of the different categories, Primary literature, secondary literature and tertiary literature. Primary literature is the origional insights or creative expression, secondary literature is the analysis and popularisation of the primary literature and tertiary literature is, dictionarys, encyclopedias or handbooks.


In response to this seminar, I have created initial keywords to define my essay topic.

Visual communication / Cyber-crime / Social media / Mind motion / effective communication

Reverspective Final Design / Think

Above are my final poster designs ready to print and construct. I am torn between the two above, as to which is the best to represent the reverspective scene of the road. I have a feeling the first image will enhance the reverspective illusion due to the dimming of the lights the further down the road you look. However I will experiment with both to discover the best outcome.

What I have changed from my previous poster before. I have alligned the dashboard more centrally and created a new design to improve the composition. Plus, I increased the scale of the phone and text message at the top of the design, before it was too small and hard to read, even up close. A change of character to improve the communication and create a greater sense of impact upon the audience, with the backstory that comes with him. Finally, I have applied gaussian blurs and filter effects to create the sense of light from withing the city street buildings, this will also enhance the reverspective nature. As the lights get blurrier the further away you look.

These are my reverspective measurements to help me accurately construct the pyramid structure of a reverspective design, resting over the 2D poster print that I use as the base template. I have increased the vertical scale, by x30, of the up and down view aspect of the road scene and increased the horizontal scale, by x30, of the right to left view. This is so the reverspective surfaces are longer than the original and lift to create a pyramid shape that created the perspective illusion.

In addition, I have also created another reverspective road scene that communicates the danger of driving under the intoxication of alcohol or drugs. To illustrate this I have used blur, transparency, filter and transform tools to create a distorted scene that is seen through the drivers eyes. This demonstrates the difficulty to drive under the influence of alcohol or drugs, with the vision blurred, double sighted and impossible to pick out which position the child is really stood.

To create the graphics for this alcohol/drug intoxicated scene, I used gaussian blur and applied a lighter colour filter to it to create the impression of a grater beam of light that is blurred and bright, as you would see it when drunk. Plus, I duplicated the reverspective road scene and re-positioned it slightly with a transparent effect to create the sense of double vision. To enhance the drunk/drug scene I used the warp transform tool to create an inconsistent wobbly effect. I used the same process for the dashboard and child, improving the composition and communication as a whole.

Here are the measurements of the drunk/drug reverspective design. Again, I have increased the vertical scale, by x30, of the up and down view aspect of the road scene and increased the horizontal scale, by x30, of the right to left view. This constructs to create the pyramid structure and creates the illusive effect with the perspective in reverse coming out towards the viewer.

Now I need to print these and begin the final stages to the project. Once I have the final reverspectives constructed I will be able to move forward and communicate how this will be carried out across the UK and presented to the public. Also, this print needs to be matt. The previous print in gloss, caught and reflected too much light at times and this inhibited the reverspective nature of the design, by distracting attention off of the reverspective detail.