Final Posters / Digital Format

Digital Poster Creation / Using a phone while driving from Charlie Hamnett on Vimeo.


Digital Poster Creation / Drink Driving Awareness from Charlie Hamnett on Vimeo.

Virtual posters to transfer into digital applications. I have created the reverspective posters digitally in After Effects 3D space. These will serve as a good platform to place into videos and mobile, social media channels for viewers to interact with. Now, I will demonstrate how these posters can be transferred into social media across different media channels. This will be a unique way to target younger generation of drivers, as a platform for them to interact with.


// UPDATED POSTER / DRINK DRIVING

Updated / Digital Poster / Drink Driving / Think One from Charlie Hamnett on Vimeo.

Updated / Digital Poster / Drink Driving / Think from Charlie Hamnett on Vimeo.

Above I have improved the drink driving poster. I have added a transparent reverspective structure over the original design, creating an enhanced double vision effect. As you move around the poster the transparent reverspective will move as you do, but the viewer will be able to see through the structure and notice the still scene of the road beneath. This effect creates an effective communication of how alcohol effects our eyes and the extreme dangers when driving intoxicated. This new effect can work for both physical and digital media channels.