Lenticular Printing

Lenticular printing would be another fascinating way to convey hyper-reality. This technique can connect several images into one still composition, but change depending on the angle of perspective. Creating an optical Illusion. Often confusing viewers and causes the mind to ask questions.

This effect is done by a special way of printing. The print will have small rounded bumps that scale across the design, creating two surfaces to print on. View one side of the bumps, you will see one image, view the other side, a different image will arise. This is often used to convey messages on DVD boxes, relating to the story of the film. For example, I have the final Harry Potter DVD with a lenticular print that flicks between two images. One of Harry Potter and one of Voldemort. The lenticular is cleverly used to ask the question, 'who will win the battle?', the DVD case shows two different outcomes, engaging the viewer to watch the film to find out. Even though, most already knew from the books.

Harry Potter Lenticular "Wiggle Art" DVD Box Cover ~ Deathly Hallows, Part 2 from Sandra Riffero on Vimeo.

Lenticular printing is an interesting concept and could be a good idea to explore to express hyper, reality, the meme, or the millennial generation. The illusive design itself connects hyper-realism and with the inclusion of a clever message, the two combined would reinforce to create a really intriguing design, bringing about a lot of intrigued attention.


This book is amazing, The lenticular prints bring the animals to life as you flip the pages. This book uses lenses in a vertical direction. The eyes each see from a slightly different horizontal standpoint, which creates a three dimensional effect. If the lenses horizontal, both eyes see the same image, but it changes with the angle of elevation of view. This is what creates the animation within the book. As the pages are turned the horizontal lenticular reveals different images and creates an amazing, hyper-realistic effect, bringing the still image to life.