Millenials

The majority of internet memes are transmitted by millennials. I am am millennial. It is a term used to apply to individuals who reached adulthood around the turn of the 21st century. We are hyper connected and captivated with the internet and social media, hence the reason millennials are the main transmitters of memes.

Millennials are often taken joked about in the workplace. The older generations view millennials as people who expect more than they deserve and see them as the 'me' generation. Often the workplace neglect millennials and what they have to say, they believe millennials do not know how the real world works. Above is a funny video a group of millennials have produced, playing along with the stereotypes people give them to comically communicate how they are perceived. This is an attempt to say, 'are we really like this?'. Also, they play along with their imperfections to create a new creation that is unique and funny. Playing to their strengths. I like the funny nature of this video and I think it is a clever way to advertise us. I would consider making some kind of funny video that relates to the theme millennials as a theme to work on for my hyper-realities project.

Hulu "Millennials" from GOLDEN on Vimeo.

Above is an animated take on the topic millennials. It is a really clean and slick animation used to signify millennial uniqueness and individuality. The use of contrasting typefaces and bold clashing colours shows millennial culture and creativity, with the capability to mix with all different backgrounds. The youthful animation communicates the strengths of millennials and the power they posses to take the world forward. This is also an interesting concept, the use of animation characterises our generation and displays a youthful outlook to the creation. Maybe I could go down this path and create an animation to communicate the millennial generation. I will investigate further processes and productions to create an idea of the direction I wish to take.