After learning what went right and wrong from my previous poster experimentation, I was able to put my knowledge to the task to create the best reverspective design with the resources I had. I used card tape that I carefully cut and measured to assemble the design. All in all, the design works. When the poster is situated at waist height, as you approach the poster you notice the the child disappear. Due to your point of view situated above the reverspective, when at a certain distance away. At this point the viewer will investigate the poster and will be intrigued by the reverspective effect, noticing the child and the perspective change when looking at the phone in the poster.
Updated / Refined / Physical poster / Think from Charlie Hamnett on Vimeo.
Here I have recorded the visual display of the reverspective design, to give a clearer idea of how it works. As you can see, the poster moves as you move around it. The intention is to communicate the dangerous restricted view of the driver when using their phone while driving. When the viewer is situated above the reverspective display they will be unable to see the whole perspective of the road. This reflects the view of a driver when using their mobile phone.
I have organised a visual hierarchy to guide the viewers eyes. they will initially notice the poster as a whole, then they will read the message guiding them to read the small scale message in the phone. To read this small scale message in the phone they will have to position them self in a place where they can read it. From this position they will notice they cant see the whole perspective of the road.
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