Hyperrealities Introduction / Final Year 2 Brief

Today, hyperreality is everywhere you look. It can be anything from videos you see on the internet and social media, on your TV, or even walking down a city street in some sence. New York, for example is full of Hyper realistic flashing advertisements strapped along the city blocks. Basically, a Hyperrealities are images or simulations, that either distorts the reality it projects or does not in fact depict anything at all, but nonetheless comes to represent reality. 

For my research I will investigate methods and different connections people have made to connect hyperreality with real world. The term hyperreality is very broad and allows the capacity to invogorate many different ideas, from the extremely bizzare to the genious depications of futuristic environments. Below are a few hyperrealistic depictions I will investigate, to develop interesting concepts to generate a unique idea of my own.

https://static.dezeen.com/uploads/2016/05/hyper-reality-movie-keiichi-matsuda-virtual-physical-reality-future-vision-media-concept_dezeen_936_0.jpg

I was introduced into the work of Keiichi Matsuda as an insight into hyper reality today. He depicts an over exaggerated future where we are installed with a technology that connects us to the world. In this world there is no need for mobile phones to interact. He communicates this through the overuse of notifications and advertisements in a chaotic manner, creating a lot of confusion between the virtual and real world environment. The focus of this message is 'how far will technology grow, what is the limit'. If technology continues to grow and we tee the internet with our eyes, the world will be hectic and non stop. The internet never rests and Keiichi creates an amazing animation to communicate this. In the video, you also notice that the technology installed into the main character is a little faulty and had some sort of virus, popping up adds and malware. That would be a night mare if this actually happened. Especially when you gain life points to move up the system, levelling up to get better jobs and more. The hyper realistic effect is switched off at one point in the video, when the character reboots her system. This relieves us from the chaos and reconnects us with the real world. Which seemed really slow and lifeless, due to what we experienced before.

HYPER-REALITY from Keiichi Matsuda on Vimeo.

This concept really intrigues me. I would love to create an outcome where I can make my self connect with hyper reality. Whether it be me, inside a computer and walking around and playing with all and everything the internet has to offer, just having fun inside the virtual environment really.