Tuesday, 11 October 2016

Words hurt / Cybernetic Self Research

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When I saw this design on Pintrest, by Mathew Hayes, I instantly liked the ideology of using type in this manner within my project. This poster design is about cyber-bullying and raising awareness they are not alone and help on the table if needed, for both bully's and the bullied to sort them selves out in the right way. The idea I have in mind, gained from this poster is to have type behind or connected to my illusive image of faces and the type will communicate the documented crimes that anonymous users commit. I would use a really dark shade of grey for the type to almost match the black background and to not distract any attention away from my illusive image. Plus, this would also have a positive impact on the image as you would not see this type from far away or squinting, until up close and focusing.

I will try and make the type appear as digital as possible to reflect the cybernetic theme. I will research typefaces used on social media to further engage with the ideology behind the design and maybe position, rotate and resize the type in different compositions like Mathew to create an interesting effect. This could illustrate the different angles anonymous criminals take to manipulate the victim. Similar, to the poster design above I would make the type fade, as it gets further away from the image. This would be a good technique to draw attention to the image.

In addition, the overall composition of Mathews design draws attention to his image. A path I will definitely follow. The placement of his title type does not distract any attention off of the powerful image and the fact the image is so powerful the title type does not need to be big to capture the audiences attention. The image itself intrigues the audience to want to find out what the design is about. He also uses type in different colours for the title to cleverly express the issue and the solution to the issue. The issue is highlighted in white and the solution is clarified in red. This could also be an idea to take on board.

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